PROGRAMMATIC
Management & optimization of your programmatic campaigns.
STRATEGIC APPROACH
Scripting through data to reach the right people at the right time and in the right place
Constitution of an audience pool to capture a target audience.
ACQUISITION
Audiences that have shown an interest (clicks, views, browsing on the landing page) during the acquisition phase are re-engaged.
COMMITMENT
Finally, we re-target (retargeting) the captive audience throughout the campaign until conversion.
TRANSFORMATION
HOW? 'OR' WHAT ?
YOUR COMMUNICATION LEVERS
Display on website & App
● Display
● Video
●Google Search
●Google Play Store
● Wave
● Vinted
● Amazon
● Konbini
● The Backpacker
● Wattpad
● SportEasy
● Eurosport x Rugbyrama
● My Little Lawn MPG
Social Media
●Instagram
●Facebook
●Snapchat
● TikTok
●Twitter
● Youtube
● YoutubeMCN
● Gross
● Dailymotion
● LinkedIn
● Pinterest
●Reddit
Sizes
innovative
● Display
● Video
●Google Search
●Google Play Store
● Wave
● Vinted
● Amazon
● Konbini
● The Backpacker
● Wattpad
● SportEasy
● Eurosport x Rugbyrama
● My Little Lawn MPG
Programmatic
●IPTV
● Replay: Catch-Up
● Adswitching
● Our partner channels
● Linear TV
● TV synchronized to mobile
● Smart Custom
● 6break
● Enhanced Player
Platforms
Audio
● Podcast
● Examples of podcasts
● Audio streaming
● Partner audio channels
●Spotify
● Deezer
● Soundcloud
Gaming
●Twitch
● PlayStation
● Xbox
● In-Game Ads
● Gameloft
● Dissemination on sites
Gaming & Esports
● In-App Gaming Streaming
Dating
●Tinder
● Happn
DOOH
● DOOH
● Our partner agencies
ANALYSIS REPORT
Implementation of Balance Sheets & Strategic Analysis
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Regular reports of campaign results to date
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Weekly budget updates and optimizations
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More global assessments (physical or call) with next steps recommendations
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The Account Strategist will adapt his availability.